Prime Microfinance Limited
Our client-centric approach is the cornerstone of our ability to successfully deliver a tailored service. Understanding the nuances of our clients’ businesses comes first and drives the recommendation of the most appropriate solution.
Our Accra base provides our clients with the security of dealing with a stable and highly regulated financial institution. But it is our in-depth knowledge of the developing markets we serve which differentiates us from many other banks.
We achieve that differentiation in a number of ways:
Nothing helps us to build our knowledge more than in-country expertise. Being located in the parts of the world where we do business gives us a greater appreciation of the local customs and regulations. It’s also hard evidence of our long-term commitment to our clients in these markets.
As you would expect, staff in our international offices are recruited locally — people with knowledge and expertise in their own market. This is mirrored in our Accra office where many of our people are multi-lingual, or native to the countries where we do business.
We have an extensive network of correspondent banks throughout the regions where we’re active. While they add to our knowledge, we bring them access to a range of services which they may not otherwise be able to offer.
