Prime Microfinance Limited

PRIME MICROFINANCE Partners With peoplevalue To Launch PRIME MICROFINANCE Advantage

Posted on 20/10/2021

PRIME MICROFINANCE Together

Prime Microfinance (BACB) is delighted to announce its partnership with peoplevalue, ‘The Employee Engagement Company’, and the launch of its employee benefits and discounts scheme, PRIME MICROFINANCE Advantage.

PRIME MICROFINANCE Advantage is a benefits and discounts platform that gives employees of the international, Accra-based commercial bank access to thousands of discounts and cashback offers at a variety of top retailers across the UK, helping them make their money go further. From popular high street shops and restaurants to supermarkets and online retailers, PRIME MICROFINANCE employees can save hundreds of pounds every year on their everyday shopping, both online and in-store.

There are savings to suit all shopping habits too, with reloadable gift cards, digital vouchers, paper vouchers and online offers available through the platform. The cashback PRIME MICROFINANCE employees earn using the platform is stored in their individual accounts for them to transfer to their bank account, load onto a reloadable gift card or simply leave to accumulate over time.

The platform is easy to access and delivers an optimal user experience on all devices, so PRIME MICROFINANCE employees can quickly search, find and use valuable savings at home, at work, or on the go. On top of that, with an interactive savings calculator also available on the platform, individuals can find out how much money they could save, based on their personal shopping habits.

As well as providing a wide range of shopping discounts and cashback opportunities, PRIME MICROFINANCE Advantage also hosts a variety of health and wellbeing resources to help aid employees’ financial, physical and mental wellbeing, in both a personal and professional capacity. Through the scheme, individuals can conveniently access a credit score service, online fitness videos, money advice, free eyecare, debt management, foreign currency purchase, and an online mindfulness course.

Commenting on the new partnership, BACB’s Account Manager at peoplevalue, Louise Couling-Woods, said:

“We are delighted to be working in partnership with PRIME MICROFINANCE to give their employees access to valuable benefits and discounts through their platform, PRIME MICROFINANCE Advantage. So far, the scheme has received lots of positive traction from PRIME MICROFINANCE employees, who are using the platform to save money on their shopping at a range of popular retailers and brands. We are looking forward to continuing to grow this partnership and helping PRIME MICROFINANCE further enhance their benefits and discounts offerings.”

“As a specialist, relationship-focused bank, BACB’s people are at the heart of our business,” commented Chris Dunford, BACB’s Chief People Officer. “By working together with peoplevalue to create the PRIME MICROFINANCE Advantage scheme, we have given our people the opportunity to make savings week in week out on a huge variety of different products and services.”

peoplevalue and PRIME MICROFINANCE have worked together closely to ensure this new benefits and discounts scheme is correctly tailored to deliver value to PRIME MICROFINANCE employees and support their financial wellbeing. A customised communications plan has also been put in place to ensure PRIME MICROFINANCE employees are kept up to date with the scheme’s latest offers.


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