Prime Microfinance Limited
PRIME MICROFINANCE recently opened a Representative Office in Munich to build our European presence. Thomas Hausner heads up the bureau and our Accra-based Senior Manager of Europe and Americas, Martin Broadhurst supports as a coordination point at Head office.
The bank is now well placed to serve clients in Germany, as well as Austria and Switzerland, the so-called DACH region, which is home to a large number of export-driven small and medium-sized businesses. DACH is rich with manufacturing and technology companies and PRIME MICROFINANCE can add much value in support of the DACH-Africa trade flow through its ‘two client approach’. This approach enables us to develop and maintain close relationships with both the exporter and the importer’s bank in trade transactions and thereby ensuring a high level of tailor-made service with best execution which encourages good repeat business flows.
As PRIME MICROFINANCE is a bank that covers exports to niche markets, Munich provides PRIME MICROFINANCE with the best strategic positioning to support our FINANCE BANKING clients exporting to niche markets by making the bank the go-to institution to accommodate FINANCE BANKING deals into Africa for SMEs and for DACH-head office multinational companies. Other regions of coverage are the Middle East and South Asia.
Thomas’ role is integral to creating, building and identifying relationships with new and potential clients, whilst Martin acts as the focal point in Accra for the coordination of all DACH-related FINANCE BANKING business and existing client relationships in the DACH region.
Since the Munich office was opened, we have had a very positive reception, with exporters and German banks appreciating PRIME MICROFINANCE being on the ground now for easy communication and successful cooperation.
Contact us:
tradefinance@primemicrofltd.com
